搶賺6個消費中國

搶賺6個消費中國

2011年，對中國大陸來說是一個標誌性的節點。

從這一年的五年，這個世界第二大經濟體將正式開始施行「第十二個五年規劃」（簡稱十二五規劃），啟動新一輪經濟發展的發電機。

這等於預告大陸未來五年的航行目標。換句話說，瞭解十二五，等於是抓住大陸未來五年商機的指南針。

因此《遠見》特地籌畫了「十二五系列報導」，本期推出〈系列報導一〉，深入解讀大陸這獨步全球的經濟安排，有哪些機會、又有哪些挑戰。

十二五規劃的關鍵字是：轉變。大陸改革開放30年後，未來確定要從外需轉向內需、從高碳走向低碳，由強國變為富民。

對兩岸來說，台灣在大陸的經濟活動，也將面臨模式的轉換，由輸入原料、利用大陸廉價勞動、加工出口的型態，轉變為重視通路、建立品牌、進入龐大內需市場的模式。

跑透東北到西南，關注兩會召開

為了深入擴大內需的內涵，瞭解城鄉居民的消費需求，《遠見》今年初飛遍大陸九個城市，從東北到西南跑透透。

《遠見》特別避開大家早已耳熟能詳的一線城市，如北京、上海、廣州、深圳，套著大陸人用語「下沉」，亦即逐步下鄉的意思，從人口近千萬、被歸為二線城市的哈爾濱等，一路「下沉」採訪三線、四線、五線、再到最底層人口約20幾萬的第六線城市，對每一級城市消費狀況詳述，讓讀者對大陸內需市場可一次就得知清晰的全貌。

採訪路線圖是這樣的：從台北起飛，第一站是四川省，在二線城市成都以及成都周邊的五線城市龍泉驛、崇州，進行「田野調查」。接著飛往東北黑龍江省的省會哈爾濱，然後往北訪問20幾萬人口的六線縣城克東，瞭解東北的內需實情。

第三站再飛往河南省會鄭州，並前往洛陽（三線城市）與濟源（四線城市），尋找服務業台商在中部發展的機會。

最後一站來到廣西壯族自治區的首府南寧，親自認識當地服務業的格局。

另外，大陸每年最重要的「兩會」：第11屆全國人民代表大會第四次會議和政協第11屆全國委員會第四次會議，將於3月5日和3月3日分別在北京開幕，會中將通過十二五規劃的施行細節及指標，《遠見》採訪團也將全程參與，傳遞具有現場感的深入報導。

十二五規劃才剛要開始，改革號角已吹起。本期，就讓我們先從龐大的內需市場談起。 從上千萬人口的二線，到20萬人口的六線城市，一次看個夠。

十二五擴大內需， 台商擴大商機

「大消費時代」的鐘聲已經敲響，響徹大陸的每一個角落。此刻，全世界的服務零售業無一不想逐鹿中原。

因為，帶領大陸未來五年發展最重要的「十二五規劃」，確定將擴大內需視為首要任務。並明確把「擴大消費需求」做為戰略重點。

放眼未來，刺激內需，刺激消費，已是大陸不會改變的政策。

這對台灣影響甚鉅！加上ECFA推波助瀾，台灣的服務業預計也將再次大舉西進，或是加碼投資，迎接擴大內需的新商機。

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